Why I Fired My Copywriter... (Video Sales Letters)

by Lee McIntyre

In 2009 one of my online businesses sold 15,058 information products in just ONE of our shopping carts.

And the really interesting things is I did most of this without even one sales letter!

Go below to watch an interesting case study on why I've fired my copywriter and why I now use NINJA video sales letters for 95% of my products...

Get the Flash Player to see the wordTube Media Player.

If you've ever felt that you didn't have enough time to create more products...

...or that your sales conversions were too low...

...then you MUST watch this video case study right now!

What did you think? Let me know in the comments below...

About The Author

About The AuthorLee McIntyre is an internationally recognised information publisher, direct response consultant, speaker and author. He's the founder and CEO of 'Get More Momentum' where he helps others build, and grow, profitable online businesses using ethical marketing strategies that produce fast results.

Last 5 posts by Lee McIntyre

 
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29 Comments »

Comment by DagiBr.
2010-07-15 15:06:14

As you keep insiting that videos is the way to go I am currently setting up my first video (scary!!) I will post here Once I have it up and running!

 
Comment by Dave Lovelace
2010-07-15 15:08:56

Lee

The Rapid Sales System should be killer. I was just thinking (as I was coming over to watch your video) that you should create a tutorial on this topic because you've certainly mastered it.

Looking forward to hearing more tomorrow :-)

Dave Lovelace

 
2010-07-15 16:02:08

Lee,

I released a little $27 ebook to my list last fall. I'm an affiliate and it was my first product. I put up a 15 minute Camtasia video which captured a simple Powerpoint presentation.

No text at all (and kind of an Ugly video). Sold 900+ copies of that report in 24 hours!

Video works!

_Rusty M
-

 
Comment by Isandy
2010-07-15 19:28:42

It's very usefull to know what is working best,
and things like this it's what we should be looking for.

Thanks for the video.

 
Comment by Pete
2010-07-15 19:41:05

Hey Lee,
I didn't realize that video converted that well, people seem to have mixed feelings on video squeeze pages.
All the best
Pete

 
Comment by bzhuo373
2010-07-15 23:25:52

As they say a picture is worth a 1000 words, on the other hand what is a video worth, a video is worth 100,000? Time to get to work and make some videos!

 
Comment by bzhuo373
2010-07-15 23:32:29

I see you are still offering your intro offer platinum membership for $1 is there any way to make payment without a credit card? paypal?

 
Comment by Brocha Weiss
2010-07-16 07:18:22

Hi Lee,

I know this is the way to go but....how about the quality of the videos?
does this matter and will it affect conversions do you think?

 
Comment by Gogo Erekosima
2010-07-16 12:28:29

Lee,

Have you ever split-tested Video Sales Letters by traffic source? Meaning Video sales letters used on your list Vs. Affiliate Traffic Vs. Just-Opted In Traffic?

I suspect that Video sales letters work better when you already have some sort of pre-selling already done. Would love to know...

Gogo

 
Comment by Gary David
2010-07-20 11:35:12

Thanks for sharing this Lee. For me, it still depends on how you present your sales letter. There are some instances that I prefer to read a sales page than watch a video sales letter, especially if the video can not be forwarded or play backwards. On the other hand, I still prefer a text sales page if it's a short one.

Overall, it would be better if you have the sales video sales page and the text sales page at the same time.

Kind regards,

Gary

 
Comment by ielefas
2010-07-24 13:14:24

it was very interesting to read.
I want to quote your post in my blog. It can?
And you et an account on Twitter?

 
Comment by WP Themes
2010-07-24 13:18:47

Genial dispatch and this post helped me alot in my college assignement. Thanks you seeking your information.

 
Comment by Autism Symptoms
2010-08-04 22:32:18

well written blog. Im glad that I could find more info on this. thanks

 
2010-08-12 16:51:11

Your results are so phenomenal that it's hard to imagine that ordinary people could get them.

 
Comment by nezrulh
2010-08-13 09:40:04

Hey there Lee!
Awesome result and achievement you've had with video promo.
I know this stuff works and you have proved it.
But having said that, I notice your video have a strong element of copywriting in it...
...and maybe (maybe this is just a joke), you fire the copywiter from writing copy to write what you're going to say in the video, possible?
Copywriting is not just what you read Lee. But you're the man.
15,000 plus sales could not had happened by accident, right?
All said and done, visual helps but words sell!
Have a nice day.

 
Comment by Sally
2010-08-28 11:12:06

Hey Lee,

Yet again some really good free content from you, dunno how you keep churning it out!

I like that fact that you share your personal results with us, too many people push the theory of methods working but have not even tested them out themselves, I hate that.

I love video because I feel it's more personal than a sales letter, and I personally feel like I connect better.

More products, more money sounds good to me, and if it takes a massive chunk off the creation time then I for one am all for it.

I do kinda dread trying out video sales letters, scared of getting in front of the camera to be honest, but I am going to take your advice and try them out.

My mouth is watering waiting for the resource you are creating for us, can't wait!

Bring on the unfair advantages....

Thanks Sally :)

 
Comment by Pierre Trudel
2010-09-04 13:52:27

Hey Lee,
My fingers itch to write compelling content and I know that videos are the way, but, how do you start. The basics are always the hardest to learn.
I truly believe in keeping it as simple as possible. Do you have an ABC of video creation I can watch and apply?
Thanks so much for your help. I really have a great attitude about your style and desire to help others.
Thanks for being there.
Pierre
Thee Quest For Perfect Health

 
Comment by Mark
2010-09-06 18:03:37

Pierre it would be worth taking a look at Lee's Rapid Sales System that explains how the video salesletters are put together
http://www.getmoremomentum.com/rapidsales/

 
Comment by Claude
2010-11-26 18:53:55

Great programs Lee!

I have been spending a great deal of my time performing my due diligence in order to prepare myself to create my new Internet marketing business. I wish I would have found you much earlier. While listening to one of your videos I had a good understanding of what you are talking about as these same principles are what I have discovered in my research. The best thing of all is that you explain it in such easy terms that a person just starting out would not have had to spend all the time I did researching how to create an Internet business.
I applaud you for being so honest and making it affordable for the person who is serious and willing to work hard, especially in the beginning phases of the business. I know that if they follow your advice they will succeed. As you mention you have to be willing to accept the times where your effort is less successful in promoting a product, learn from it and put another plan into action until it works.

All the best!

Claude
Ontario, Canada

 
Comment by Rasila
2010-12-24 14:27:27

Hi Lee

I like your idea of putting the video sales. Its awesome. Your are just brilliant. I will make my video soon. I hope I will be successful like you. Thank you for sharing this. Hope to get more info from you.

Rasila

 
Comment by Gene Coleman
2011-01-25 12:28:57

I feel this will very helpful to me, because it is somehing I can do on my own and be effective at the same time. Video seems to offer a more personal relationship to your target audience. It's comparable to television and reality shows. People who watch these shows talk about these people as if they know them personally almost like people they see on an everyday basis. Video in marketing offers the same almost intimate relationship between the one making them and the ones viewing them.

 
Comment by Gary
2011-02-01 06:39:52

hello, this is some great info!! lee really knows his stuff i really like listening to what he has to say. i noticed that in these comments he allows alot more html that most other comment boxes on other site dont allow, that shows me that he is here to help his fellow marketer, thanks lee i wanted to drop a good link on here and i think lee would agree also, so if you havent signed up to this site you may want to do so, its free to join and a fantasic place to get on track to earning money online. thaks again mr. mcintyre for the html support on your comment box. guys join the site above you will be glad you did!!

 
Comment by James
2011-03-11 01:51:57

I'm eager to set up my online business

 
Comment by Ethel J. Jones
2011-04-17 18:50:27

Sure You peronally sold the products with the video. Who really wants to buy from a cold
piecee of paper with words on it,. really now?

My dad owned a grocery store from thetime I was 7 until I was up in my 20's. He took me
along on trips to Atlanta to purchase products for the store. His reasoning was that he
could figure out if he was being told an untruth about the products, whether or not the
person or company he was dealing with was a honest person giving him the lowest and
best price, and if his customers would be able to use the products after they were bought.

Many things can be told by the voice, eyes, and other emotions shown in person and
even on video. Even nervousness on the video could be misread,. but you are a good,
honest person so you will always have good luck Later I plan to do the same. Hope I'll be able to do it as well as you.

Thanks for being on my team of supporters.

Ethel

 
Comment by Wesleygw
2011-05-19 19:24:03

Love your stuff - always great - always real - always relevant. Thanks!

 
Comment by JIm
2011-06-14 16:20:57

Hi Lee,

I appreciate your free information, and the way you deliver it and explain it has a ring of truth. It seems you are really interested in helping others succeed, rather than just priming them for a sale.

Thanks Lee,

Jim

 
Comment by Kary
2011-08-29 23:39:18

Lee,

I love your video, it's informative, straight to the point, and you can also forward or go back. *Smile* I can't wait to see what you have for us tomorrow. *Tapping Foot In Anticipation*

Thank you so much for sharing your knowledge with us!!! *Smiles At Lee*

Kary

 
2011-08-31 12:08:56

When it comes to marketing we under estimate the power of video in marketing. I offer Internet Marketing To South African Businesses. Shockingly enough many are still too scared to try it. Well their loss as other businesses capitalize on this excellent marketing tool.

 
Comment by Norman Gifford
2011-10-27 08:12:21

Brilliant ! What more can I say?

 
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